Preparing for DECA Competitive Events
No other marketing textbook gives you as many competitive events preparation activities and resources than Marketing Essentials!
Many of DECA's competitive events include comprehensive written tests that are comprised of 15 percent questions on the foundations of marketing, 35 percent questions on the functions of marketing, and 50 percent questions on the specialized occupational area of the event in which you have chosen to compete.
To prepare yourself for the occupation-specific portion of DECA's written tests, you should develop your knowledge of the jargon specific to the marketing area in which you are competing. Study the following marketing occupation-specific glossaries then test your understanding with the corresponding randomized multiple choice tests. Because the 10-question tests are randomly generated from a bank of 50 questions, you can test yourself over and over again. In addition, we have also provided lists of trade journals and Web links relevant to each occupational area if you want to learn more about the area in which you plan to compete. Good luck!
Apparel and Accessories Marketing
Business Services Marketing
Financial Services Marketing
Sports and Entertainment Marketing
Travel and Tourism Marketing
Vehicles and Petroleum Marketing