Sports and Entertainment Marketing
Practice Test
1.
Another name for the publicity director for a movie is
a.
unit publicist
b.
prop master
c.
location manager
d.
account manager
2.
Performing arts include
a.
painting
b.
ballet
c.
violin-making
d.
all of the above
3.
Nike provides money to support the WNBA in exchange for advertisements in WNBA stadiums. Nike can be described as
a.
a licensee
b.
a sponsor
c.
a franchise
d.
a players’ association
4.
A movie that is available in video stores without first being shown in theaters is referred to as
a.
an independent film
b.
an oater
c.
direct to video
d.
hype
5.
When a movie star makes an advertisement extolling the virtues of a product, this is considered a(n)
a.
license
b.
royalty
c.
endorsement
d.
sponsorship
6.
The governing body of collegiate athletics is known as the
a.
MPAA
b.
NCAA
c.
AMPAS
d.
PBA
7.
The bowl game is an example of a
a.
a championship game
b.
a charity tournament
c.
vertical integration
d.
bandwidth
8.
A license allows
a.
a business to reproduce an individual’s likeness to promote their products
b.
a business to use a sport team’s logo in their advertisements
c.
an individual to receive money in exchange for the use of their name in advertising
d.
all of the above
9.
In order to get better base pay for all baseball players, the players association participated in a form of negotiation with team owners known as
a.
direct bargaining
b.
group negotiation
c.
collective bargaining
d.
association negotiation
10.
College athletes are considered amateur athletes. This means that they
a.
do not get paid for playing sports
b.
may receive gifts but not money for playing sports
c.
may receive a token sum for playing sports, but not enough to support themselves
d.
all of the above
