Advertising
Practice Test
1.
McGraw-Hill.com is an example of
a.
e-tailing
b.
a domain name
c.
a cookie
d.
HTML
2.
Which of the following is an example of a brandmark?
a.
“You deserve a break today.”
b.
McDonald’s
c.
the golden arches of McDonald's
d.
a Big Mac
3.
The law that prohibits false or misleading information on product labels is the
a.
Food, Drug, and Cosmetic Act
b.
Magnuson-Moss Act
c.
Robinson-Patman Act
d.
all of the above
4.
Nigel’s Hotel placed an ad in a trade magazine to encourage other companies to hold meetings or events at Nigel’s Hotel. This is an example of
a.
host advertising
b.
industrial advertising
c.
market position
d.
the marketing concept
5.
Which of the following federal acts protects trademark ownership by businesses?
a.
Unfair Trade Practices Act
b.
Magnuson-Moss Act
c.
Lanham Act
d.
Robinson-Patman Act
6.
The standard format for graphics used in Web pages is
a.
HTML
b.
ISP
c.
GIF
d.
http
7.
In a one-price pricing policy
a.
most customers are charged a posted price, and preferred customers are charged a lower price
b.
all customers are charged the same price for a given item
c.
customers can negotiate a fair price with the retailer
d.
all items in a given category are priced at one or two set prices, regardless of cost
8.
A pull policy is designed to
a.
encourage consumer demand for a product
b.
encourage retailers to carry a product
c.
encourage the recipient of a direct mail piece to open the envelope
d.
inform and remind customers about a company’s established products
9.
Institutional advertising
a.
is designed to stimulate the sales of specific products and services
b.
is designed to promote a business as a whole
c.
is the same as network radio advertising
d.
is part of a pricing strategy
10.
When Hallmark advertises using the slogan, When you care enough to send the very best, the firm is
a.
using publicity
b.
reading a monologue
c.
using a broadside
d.
positioning its product
